Making the Hood Look Good: Sisters Rachel & Yoli Cantu Bring New Life to San Antonio’s West Side

A Legacy of Style and Sisterhood

Since 1985, Rachel Cantu has been transforming hair — and confidence — on the West Side of San Antonio. What began as a small dream grew into a decades-long commitment to helping clients look and feel their best. In 2017, Rachel’s sister Yoli joined her behind the chair, combining talent, creativity, and a shared love for their community.

Together, the sisters built a reputation for warm service, expert cuts, stunning highlights and balayage, and an atmosphere that feels more like family than business. Their clients aren’t just customers — they’re part of a legacy that’s spanned generations.

New Location, Same West Side Heart

Now, the sisters are writing a new chapter at their brand-new salon at 667 N. General McMullen Drive, just a few blocks from where it all began. Moving into this upgraded, modern space was more than a business decision — it was a love letter to the community that raised them.

“We were born and raised right here,” Rachel says with pride. “This neighborhood made us who we are. We wanted to build something beautiful right here at home — something the West Side can be proud of.”

Their tagline, “Making the Hood Look Good,” isn’t just catchy — it’s a mission. Every fresh fade, perfect blowout, and radiant color represents empowerment and pride for the people of their community.

Community, Connection, and Confidence

At Shear Illusions Hair Studio, the sisters believe that supporting local means lifting each other up. They partner with nearby businesses, encourage clients to shop small, and stay active in West Side events. Their chairs have seen countless stories — of new jobs, graduations, quinceañeras, and milestones — each one a reminder of why they love what they do.

Whether it’s a men’s haircut, women’s color refresh, or a complete style transformation, Rachel and Yoli bring the same care, creativity, and West Side pride to every appointment.

Proudly West Side — Always

As lifelong San Antonians, Rachel and Yoli Cantu are proving that success doesn’t mean leaving your roots behind — it means watering them. Their passion, artistry, and community spirit continue to make the West Side shine, one haircut at a time.

Stop by their new salon at 667 N. General McMullen Drive, or follow their journey on social media to see why Shear Illusions Hair Studio truly lives up to its motto:

“Making the Hood Look Good.”